VF Corp Discusses Supreme Acquisition, Says "We Don't Want to Mess It Up"

In November of 2020, VF Corporation made headlines by securing its acquisition of Supreme. The $2.1 billion USD deal that was officially set December 28 initially brought mixed reactions with longtime fans questioning the future of the brand. With the understanding that Supreme will not become more ubiquitous like other brands in VF Corp's roster, confidence in the upcoming direction has risen with VF reporting a strong third quarter.Speaking to WWD, VF Corporation CEO Steve Rendle said, "We und...